Canon Uncovers New Camera System for Film, TV Production

Canon puts its stake within the Hollywood ground Thursday, starting a light-weight, professional digital cinematography camera targeted at feature and TV production included in a brand new "Cinema Eos 550d" brand professional camera system.our editor recommendsCanon, Red-colored, Enthusiastic Prepare Anticipated Bulletins for ThursdayBryce Dallas Howard, Ron Howard Team for Canon Video Clip Fujio Mitarai, chairman and Boss of Canon, revealed your camera to 100s of visitors within the Vital Theater, where he outlined its compact and light-weight design, image quality and affordable cost in comparison with lots of other digital cinematography cameras. The brand new Canon camera technology can place for roughly $20,000. PHOTOS: Apple Items in TV and films Martin Scorsese was available for that launch. "I do believe these new tools that Canon has produced permit a significantly closer, more relationship between your filmmakers and also the world they're filming thean every before," he stated, embracing Canon executives and adding, "Thanks for visiting Hollywood." Richard Crudo -- a past leader from the American Society of Cinematographers -- directed and lensed an element entitled Max Has Returned, while using new camera. He was among several filmmakers who examined the gear and whose projects were tested throughout canon's event. Stated Crudo: "The finish product was very filmic and almost easy to attain with tremendous consistency." STORY:Canon, Red-colored, Enthusiastic Prepare Anticipated Bulletins for Thursday Your camera is going to be obtainable in two models. The Eos 550d C300, to be used with Canon's current and new EF lens selection, which is obtainable in The month of january, and also the Eos 550d C300 PL for that PL lens mount, that is slated for availability in March. The cameras possess a recently developed Super 35 mm CMOS sensor, which reads Full HD (1920 x 1080 pixels) video signals. It benefits as much as 60 fps at 720p resolution and 30 fps at 1080p. "This will be our first serious camera with contacts to aid it," Canon senior vice president Eliott Peck told The Hollywood Reporter. "It's our resolve for this industry you will see more items coming." 4K is around the development roadmap. Underscoring its push toward film and tv, recently Canon opened up canon's Hollywood Professional Technology and Support Focus on the Sunset Gower Studio lot. With Thursday's event -- which attracted 100s from all over the world -- Canon might have produced among Hollywood's most anticipated product bulletins of the season. The excitement began in mid-September, when the organization sent a save the date notice, announcing plans for any "historic global announcement. A Canon representative related that to help keep this news under systems, only employees which were directly active in the product were aware of the data, and all sorts of active in the shoots signed nondisclosure contracts. Actually, a Canon professional told The Hollywood Reporter that roughly 800 NDS were signed, including cast and deck hands. Related Subjects Martin Scorsese